These days, it is popular to talk about Big Data, Metrics, BI (Business Intelligence), Performance Dashboards and the like. But what do they really mean in the context of a CEO managing a company and consistently delivering high performance? Is more data really the answer of a successful company? Is there a law of diminishing returns to decision making when you add more data? So at what point does the addition of more data not really add insight or have a positive impact to your bottom line?