Part 2: Target Market
OKRs specialist Ben Lamorte is back with the second installment in his series on enterprise goal management (EGM) software. This week, Ben explores the target users of various EGM vendors based on two dimensions: company size and key user. Look out for the Ben’s full EGM segment report for Eckerson Group, slated for a Q1 2016 publication.
Enterprise goal management (EGM) solutions give companies a scalable and sustainable way to set and achieve goals, and the growth of this category is creating urgency for companies of all sizes.
Part 1 of this series explored the type of data entered into the EGM system by the user, breaking inputs down into historical and predictive categories. This time, we will analyze the target markets of EGM vendors across two dimensions: company size and key user.