The short answer is management. You work and measure progress toward goals. Hope is passive. Hope is waiting. In business, hope is risky. To be successful, a business must have clearly defined strategic goals and a process in place to achieve them. Setting goals without the structure necessary to get from A to B is akin to hope and rarely effective. A well implemented goal management system can make all the difference and have a positive impact beyond goal achievement. Here's what goal management might do for you.
I've been writing a lot lately about the importance of strategic alignment for companies. In order to keep it interesting, I wanted to find a good synonym for "strategic." I couldn't come up with a good one and Word was no help, so I looked it up at merriam-webster.com. Then looked up "tactical." The results were interesting.
Where are you? Where have you been? Where are you going?
If you think about it for a minute, it's a really odd thing. Every executive in a company likely manages his/her department with the help of a software solution. The CFO has SAP, the VP of Sales has Salesforce.com, operations relies on Zendesk and Marketing uses Hubspot. But what about the CEO? Is he left with just Outlook? If you want to see something strange, Google "CEO software". Here are the results I got: